Marketing and sales alignment comparison showing misaligned teams (left) measuring different metrics - marketing tracking leads and engagement while sales tracks close rate and pipeline with no connection between them, versus aligned teams (right) sharing same KPI dashboard with SQL, pipeline generation, and coverage ratio metrics, illustrating how shared metrics create alignment
Fractional CMO & Agency

Marketing KPIs That Sales Actually Cares About (B2B)

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Marketing and sales are measuring different things. Marketing reports: “Traffic is up 40%. Leads are up 50%. The engagement rate […]