Marketing metrics comparison: Left side shows vanity metrics (impressions, reach, followers up 40-500 units), reporting high growth but not translating to business results; middle shows inequality symbol in red; right side shows revenue metrics (qualified leads, pipeline, meetings) representing actual business growth—illustrating the gap between what agencies report and what matters for business.
Fractional CMO & Agency

Signs Your Agency Optimises for Vanity Metrics, Not Revenue

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You look at the monthly report your agency sends. The numbers look good. “Impressions up 40%. Reach up to 30%. […]